In an engaging interview at the Natural Products Expo West, Zev Rosenblum, the co-founder of Vitafur, offered a deep dive into the origins and ethos of a brand that’s rapidly becoming a favorite among pet parents. With a philosophy rooted in simplicity and quality, Barkin’ Burger is setting a new standard in the pet food industry.
A Personal Mission Turned Innovation
“It all started with a personal challenge,” Zev recounted, sharing the story of his friend’s dog Lilly, and her digestive issues. This led him to examine the pet food aisle more critically, where he found products cluttered with unnecessary ingredients masquerading as “all natural.”
Dissatisfied, Zev embarked on a journey to create something better. “We decided to cook our own burgers for Lilly,” he said, detailing the origins of Barkin’ Burger. This initiative soon blossomed into a business that prided itself on its two-ingredient dog treats, a decision driven by the desire to provide transparent and healthy options for pet owners.
Commitment to Quality and Transparency
Zev emphasized the brand’s rigorous standards, noting, “Our proteins are sourced locally and made in the USA.” This commitment extends to every aspect of their production, ensuring that the treats not only meet, but exceed the expectations for pet nutrition. “Pet parents really resonate with the two ingredients because they are easy to read. “And they’re actually human grade,” Zev explained, highlighting the company’s dedication to using USDA-inspected, human-grade ingredients. This approach has not only filled a gap in the market but also aligned with the increasing demand for natural pet products.
Expansion and Future Horizons
From its inception, Barkin’ Burger’s growth strategy was methodically planned, starting with local retailers, then making a significant leap to online giants like Chewy.com. It then expanded to over 2500 pet shops and a wide variety of grocery chains across the nation. “Again, it’s about the simplicity of just two ingredients. They are real food, and it is comforting to know what your pup is enjoying in a Barkin’ Burger. It’s now a household staple,” Zev proudly stated.
Looking forward, Barkin’ Burger is not resting on its laurels. “We’re looking to expand into vitamins for digestive support,” Zev shared, revealing plans to innovate further in the pet wellness space. Additionally, the development of a health strip to eliminate unseemly breath for dogs, marks another exciting venture for the brand, showcasing its commitment to addressing a wide range of pet health needs.
The role of trade shows like the Natural Products Expo West in Barkin’ Burger’s growth strategy was also highlighted by Zev as instrumental in expanding the brand’s reach. “It has allowed us to reach the broader market and really expand to the wide-ranging American household,” he noted, emphasizing the importance of such events in connecting with a wider audience.
Barkin’ Burger’s journey from a personal project to a burgeoning pet food innovator is a testament to the power of simplicity, quality, and the pursuit of a mission-driven business. As the brand continues to grow and innovate, it remains firmly rooted in its founding principles, promising a healthier, simpler future for pets and their parents alike.
More Info:
Web: https://vitafur.com
LI: https://www.linkedin.com/company/vitafur/
