Celine, the esteemed French luxury house under LVMH’s expansive umbrella, has officially expanded its horizons with the launch of Celine Beauté, their proper makeup line. This introduction aligns with the brand’s heritage of promoting French chic and femininity, offering a range that includes the ‘La Peau Nue’ Rose Naturel Lipstick in fifteen shades as its first offering. As Celine steps into the beauty domain, the line anticipates including a variety of products, embracing Parisian allure with eco-friendly packaging.
The collection, grounded in Celine’s historic roots and inspired by the iconic Triomphe chain pattern, not only serves to enrich the cultural essence of the brand but also positions Celine distinctly in the luxury beauty market. With products available on Celine’s official website and boutiques worldwide, Celine Beauté aims to scale with each season, promising a blend of tradition and modern femininity.
The Inspiration Behind Celine’s Beauty Line
The inspiration behind Celine’s beauty line, Celine Beauté, is deeply rooted in the brand’s rich heritage and a tribute to iconic figures and moments in fashion history. The Rouge Triomphe lipstick, a flagship product, is dedicated to the legendary photographer Richard Avedon, highlighting the intertwining of Celine’s beauty endeavors with the world of high fashion photography. This collection draws inspiration from the 1960s style, channeling the elegance of Audrey Hepburn and the vibrant nightlife at La Sept, a nod to the era’s defining fashion and cultural scenes. The clothing accompanying the beauty launch reflects this inspiration, featuring mini skirts, shift dresses, twin sets, and turtlenecks, with some pieces adorned in paillette-covered dresses and rounded monochrome furs, showcasing a blend of classic and modern femininity.
Accessories also play a pivotal role in the Triomphe collection, with face-shielding sunglasses, coordinating shoulder bags, and felt caps emblazoned with the Triomphe logo, further cementing the collection’s homage to the 60s while incorporating contemporary fashion elements. The choice of iconic Parisian landmarks for the collection’s show, including La Salle Pleyel, Le Musée Bourdelle’s Salle des Plâtres, and La Maison de la Chimie, where Hedi Slimane held his first show in 1997 for Saint Laurent, underscores Celine’s deep connection to Parisian culture and its influence on the brand’s aesthetic.
At the heart of the collection lies the Celine monogram, a symbol of the brand’s legacy, originally designed by Céline Vipiana. The story behind the monogram—inspired by a chain link encircling the Arc de Triomphe, observed by Vipiana after her car broke down at L’Etoile—serves as a metaphor for Celine’s journey into the beauty industry. It represents a seamless blend of tradition and innovation, marking Celine’s foray into the luxury beauty market with a line that pays homage to its past while looking firmly towards the future.
Rouge Triomphe: The Flagship Lipstick
In fall 2024, Celine will captivate the beauty world with the debut of Rouge Triomphe, marking the brand’s initial foray into the realm of cosmetics under the meticulous design of Hedi Slimane. This premiere product, encased in an elegant lacquered black tube accentuated with gold-toned metal, heralds the forthcoming launch of the full “Le Rouge Celine” lipstick line in January 2025. The line promises a collection of 15 satin-finish shades, each boasting a high-pigment formula designed for long-lasting wear, ensuring comfort and delivering rich, intense color payoff. Rouge Triomphe, as the flagship lipstick, is not only a testament to Celine’s commitment to luxury and quality but also a preview of the brand’s aesthetic direction in the beauty sector. This lipstick is part of the Celine 21 Triomphe Women Winter 24 – La Collection de L’Arc de Triomphe, showcasing at the Celine Winter 2024 presentation, where models adorned in ‘La Peau Nue’ lipstick provided a glimpse into the sophisticated palette of the Rouge Celine collection. As the first satin lipstick shade to be released, Rouge Triomphe sets the stage for Celine’s expansion into the luxury beauty market, promising an array of products that blend tradition with modern femininity.
A Diverse Range of Beauty Products
Celine’s foray into the beauty world extends beyond the iconic Rouge Triomphe lipstick, introducing a comprehensive collection that caters to every aspect of a makeup enthusiast’s routine. The lineup includes foundations, concealers, eyeshadows, lipsticks, blushes, and mascaras, designed to embody the essence of Parisian chic with a modern twist. Among the standout offerings is the ‘Water-Fresh Foundation,’ available in 24 shades, ensuring a perfect match for a diverse range of skin tones. This foundation promises a lightweight, natural finish for $70, appealing to those seeking a barely-there look.
A unique addition to the beauty line is the ‘Mascara Concealer,’ priced at $55, which innovatively combines the functionality of a mascara and concealer, streamlining the makeup application process. Eyeshadow enthusiasts will be delighted with the range of finishes offered, including matte, satin, and metallic, each retailing for $65. The diversity extends to the lipstick range, featuring both matte and satin finishes, with the ‘Satin Lipstick’ priced at $40 and the ‘Matte Lipstick’ for $45, catering to different preferences and occasions.
Completing the collection, Celine introduces blushes in both cream and powder forms, with the ‘Cream Blush’ and ‘Powder Blush’ each priced at $40 and $45, respectively. The ‘Lash Curling Mascara,’ a popular choice for $35, promises to enhance the eyes with a dramatic curl. Additionally, the brand offers an array of makeup brushes, primers, and setting sprays, with prices ranging from $30 to $60, ensuring a full-fledged beauty regimen. The eagerly anticipated ‘La Peau Nue’ Rose Naturel lipstick, set to launch this autumn, marks the beginning of Celine’s beauty journey, with the rest of the collection following in 2025. Each season, designed by Slimane, will unveil new beauty collections, starting with a range of satin-finish lipsticks in 15 colors, hitting counters in January 2025, solidifying Celine’s position in the luxury beauty market.
Celine’s Position in the Luxury Beauty Market
Celine’s strategic expansion into the beauty market is not just a venture but a well-thought-out move to cement its position in the luxury beauty sector. Being a part of the LVMH group, Celine brings its renowned aesthetic of understated luxury to a range of beauty products that include not only makeup but also fragrances and skincare. The brand’s commitment to introducing additional beauty products each season, including lip balms, mascaras, eyeliners, and more, showcases its dedication to becoming a staple in the beauty routines of luxury consumers.
The luxury beauty market, known for its competitive nature, demands constant innovation and quality to capture the attention of discerning customers. Celine, with its strong brand identity and reputation for high-quality products, has successfully attracted a loyal customer base. This success is a testament to the brand’s effective marketing strategies and its ability to offer products that reflect luxury positioning, often priced higher than mass-market alternatives. The availability of Celine’s beauty line across various channels, including prestigious department stores and e-commerce platforms, further enhances its accessibility and appeal to a global audience.
Celine’s entry into the beauty market is a strategic endeavor to leverage its reputation for quality and style, aiming to attract beauty enthusiasts worldwide. This move is expected to not only intensify competition within the luxury beauty segment but also drive innovation and growth. As Celine continues to unveil new beauty collections each season, it reinforces its commitment to blending tradition with modern femininity, promising an exciting future for both the brand and its customers in the luxury beauty market.
