In the digital whirlwind of the 21st century, where impersonal emails and notifications dominate our communication landscape, Handwrytten emerges as a harbinger of personalized connection. William Cordwin, Vice President of Sales at Handwrytten, provides an in-depth look into this groundbreaking technology during an enlightening interview at eTail West 2024. Handwrytten’s innovative approach, which combines the charm of handwritten notes with state-of-the-art automation, is redefining the art of engaging customers for brands across various industries.
Crafting Connections in an Automated Age
Handwrytten’s essence lies in its unique ability to merge the warmth of personal touch with the efficiency of automation. “We build these machines ourselves. We have two patents on them and counting,” Cordwin explains, highlighting the company’s dedication to innovation and craftsmanship. These machines, capable of generating millions of cards annually from their Phoenix, Arizona facility, represent the pinnacle of personalization technology, offering a seemingly handwritten note at the scale required by today’s businesses.
This technology goes beyond mere novelty; it taps into the innate human desire for genuine connection. “People are getting so inundated with impersonal emails, notifications and even direct mail,” Cordwin notes, stressing the cluttered nature of our current communication channels. In contrast, Handwrytten’s approach delivers a tangible, physical product that stands out amid the digital noise, creating a memorable impression on the recipient. The methodology behind these notes—utilizing a 3D printing mechanism to replicate handwriting—is not just an artistic endeavor but a bridge back to more authentic interactions.
Beyond Business: Fostering Human Connections
The impact of Handwrytten’s notes extends far beyond the realms of marketing and customer retention. “Here at Handwrytten, we’re delighted to create a physical product…and our clients are seeing tremendous results from it,” Cordwin remarks, underlining the effectiveness of this approach in building stronger, more personal relationships between brands and their customers. This strategy has found resonance across a broad spectrum of industries, from real estate and e-commerce to nonprofit organizations, demonstrating the universal yearning for the personalized communication of yesteryear.
One particularly poignant example shared by Cordwin involves a food bank that found Handwrytten’s services not only cost-effective but also profoundly impactful in their outreach efforts. “It cost them half the amount to pay us to execute their direct mail campaign. Before Handwrytten, they had to source and feed all of the volunteers. With us, those cost savings went right back into the nonprofit’s pocket,” he recalls, illustrating the dual benefit of cost savings and enhanced engagement through personalized notes. This anecdote exemplifies the broader potential of Handwrytten’s technology to support meaningful causes, revealing the company’s commitment to leveraging innovation for social good.
The Future of Personalized Engagement
As Handwrytten continues to evolve, the quest for authenticity remains at its core. Cordwin shares insights into the nuanced improvements aimed at making each note feel genuinely handwritten. “Our biggest complaint about the cards is the lines are too straight…so we started bending the lines and warping them to mimic genuine handwriting,” he explains, detailing the meticulous adjustments that enhance the realism of each message. This dedication to authenticity echoes Handwrytten’s core ethos, a commitment to delivering not just a message, but a more meaningful and human experience, to each recipient.
Their ongoing innovation also endeavors to accommodate the diverse needs of its clientele, offering over 35 pre-designed fonts and the capability to replicate specific handwriting styles and signatures. This level of customization ensures that each note not only conveys a message but also embodies the unique personality of the sender, bridging the gap between the efficiency of digital communication and the heartfelt sincerity of a handwritten note.
Handwrytten stands at the forefront of a movement to reintegrate the human element into our increasingly digital lives. Through their vision and its custodians, like William Cordwin and the innovative spirit of the whole Handwrytten team, this technology is not just revolutionizing customer engagement—it’s reconnecting us with the timeless value of personal touch in communication. As we navigate the complexities of the digital age, Handwrytten’s blend of technology and tradition offers a glimmer of wholesome humanity in a sea of quick-fixed digital impersonality.
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