Crafting Comfort and Culture for Over a Century
In the heart of Oregon, a story of tradition and innovation is woven into every thread of Pendleton Woolen Mills’ fabric. “We started out making blankets over 150 years ago,” shares Heidi Oneto with a spark of enthusiasm. “This year, we’re toasting to our 100-year anniversary of shirt making. It’s quite a milestone for us.” The journey from crafting blankets to becoming a bastion of shirt making is a narrative steeped in dedication and an unwavering commitment to quality. “We are a phenomenal family-owned brand. That has been around for over 150 years. I mean, that’s just amazing all in itself,” Heidi adds, her words painting a picture of a legacy built on the pillars of time-honored craftsmanship.
Stitching Generations Together
Pendleton’s rich tapestry extends beyond its products, into the very relationships that have stood the test of time. “We’ve been working with the same woolen farmers for over 150 years,” Heidi continues. “Their families have grown alongside ours, through generations.” With mills in Oregon and Washington, the brand has become synonymous with American made quality with a commitment to it’s own compassion and community support as a through line that threads their success into the very history of the Americas, across generations. “Well, Pendleton has been working with the same woolen farmers or sheep farmers, however, you want to say that for over 150 years, their family’s generation through generation,” she elaborates, highlighting the deep-rooted connections that form the backbone of Pendleton’s enduring success.
Designs That Tell a Story
The collaboration with Native American artists is a source of pride for Pendleton. “We’re not just creating designs; we’re telling stories,” Heidi explains. “Our work with native designers is a dialogue—one that honors their artistry and ensures their legacy thrives within each pattern.” This collaborative spirit is evident in the way Pendleton approaches its design process, working closely with indigenous communities to create patterns that are not only aesthetically pleasing but also culturally significant. “We have listed all the artists that help in our designs, they get credit, and you know, they’re taken care of,” Heidi says, emphasizing the respect and recognition that Pendleton affords its artistic partners.
The Warmth of Giving
Pendleton’s philanthropy is as warm as the blankets they craft. “We’ve always believed in giving back,” says Heidi. “Our blankets have embraced the indigenous communities of the Americas, and we ensure that the artists who contribute to our designs are recognized and cared for.” This ethos of giving extends to various initiatives, where Pendleton’s contributions go beyond the mere creation of blankets. “It’s really awesome. We’ve done a couple of news journals on, you know, our blankets and the native people that have backed them and helped them and a lot of the different things that Pendleton gives back on,” Heidi shares with a sense of pride.
Embracing the Past, Tailoring the Future
Casey Fleming reflects on the brand’s humble beginnings and its evolution. “We’re a little more humble about our origins,” he admits. “But it’s incredible to be part of a brand that has touched so many lives across different genres.” From the iconic pleated skirts that could be worn one colorway one side and flipped over for another day, to the Pendle Tones era with The Beach Boys, Pendleton’s influence has been both broad and profound. “To have a brand that crosses all these cultural genres, too, is just amazing,” Casey adds, acknowledging the diverse appeal of Pendleton’s offerings.
Rodeo Roots and Western Wonders
The Pendleton Round-Up is a cultural cornerstone, celebrating the brand’s Western heritage. This event is not just a rodeo; it’s a testament to Pendleton’s commitment to inclusivity and cultural celebration. “The Pendleton rodeo Roundup, and it’s one of the first and only rodeo that invited Native Americans to participate. And they still participate to this day and set up their teepees on the same plot of land after 110 years. It’s an incredible event,” Casey says, his voice filled with admiration for this unique and enduring tradition.
An Eclectic Legacy
From the iconic Beach Boys’ album cover to the beloved ‘Dude sweater’ made famous by The Big Lebowski, Pendleton’s influence is far-reaching. “It’s an eclectic legacy,” Casey muses. “One that’s touched everything from music to fashion, and even the great outdoors.” The brand’s ability to adapt and resonate across various cultural touchpoints is a hallmark of its identity. “It’s just this outdoor world evolution that’s touched everyone; all the western and outdoor heritage and the national parks that Pendleton’s really kind of was one of the first brands to embrace and support,” he elaborates, showcasing the breadth of Pendleton’s impact.
In every stitch and every story, Pendleton Woolen Mills embodies the spirit of America—a spirit of resilience, innovation, and an unwavering commitment to community and craftsmanship.
It’s a legacy woven in wool, a legacy that continues to inspire and endure. Pendleton stands as a beacon of American heritage, its fabric telling tales of comfort, culture, and an unbreakable bond with the land and its people. It’s a narrative that Pendleton proudly wears on its sleeve—a narrative of warmth, wonder, and woven dreams.
